Nona

Opportunity

At Hoag, a prominent Orange County hospital, we embraced the opportunity to assist new parents in their homecoming journey with newborns. Inheriting a chat-based alpha iOS app for select mothers, we noticed waning enthusiasm in engaging with our 24/7 Nona Guides. Our mission: rapid iteration for lasting engagement, building Lifetime Value (LTV), and pioneering top-of-funnel marketing strategies.

Approach

To elevate engagement among new moms, we leveraged Teresa Torres' Continuous Discovery framework. This guided us in pinpointing value signals, formulating testable hypotheses, and swiftly executing low-fidelity experiments. The result? A stream of impactful enhancements across an iOS app for moms and a web-based chat terminal for Nona Guides.